Caputo Creative announces the launch of their new Live Web Actor product.

• Tampa, FL, June 19, 2008: Caputo Creative, Inc. (C2) has announced the launch of their new Live Web Actor product. Finally, businesses can have a real spokesperson on their website without a discernable media player. This new technology creates the illusion that the actor is actually standing on the webpage, thanks to the proprietary borderless player Caputo Creative employs. Commonly used for home pages, FAQ’s and lead capture pages, the Live Web Actors allow a company to tell their story, their way with all of the excitement and emphasis that it deserves.

Clients choose their spokesperson directly from Caputo Creative’s website where they can view each actor’s demo. “Given that most people don’t like to read text on websites, having a Live Web Actor allows you to get your message out before you lose a visitor’” said Caputo Creative’s president Lou Caputo. The concept guarantees that every visitor receives the same message and can serve as a powerful call to action, giving the web surfer specific instructions. In effect, the Live Web Actor experience blurs the line between the internet and the familiarity of watching television. Early adopters of this technology have experienced increased visitor retention and conversion since implementing their Live Web Actors with Caputo Creative.

In addition to their Live Web Actor product, Caputo Creative is a full service production company creating videos for broadcast TV, DVD’s and web sites. Experts in direct response marketing, Caputo Creative specializes in infomercials, corporate videos and commercials for any application.

President of Caputo Creative, Lou Caputo is available for interviews to discuss a range of topics related to their current and new specialty services. Interested parties can call Caputo Creative at 727-541-7544 for more information. To see this technology in action, visit www.caputocreative.com for samples and actor’s demos.

Affordable Video Email Marketing: Anyone Up For An 800% Increase In ROI?

by: Kevin Browne

The allure of affordable video email marketing has kept many of us lying awake in our beds just dreaming of what that could do for our profits.

The fact is that PERSONALIZED video emails pull an amazing 800% more click throughs than do plain text emails. That’s an astounding number and one that cannot and should not be overlooked.

Imagine recording yourself in a series of content rich emails, literally describing to your hottest prospects what makes you and your business so much stronger and smarter than any one of your competitors. Think about the psychology of what happens as they hear THEIR NAMES coming from you as you pitch to them and offer them some quality information.

This is powerful human behavioral stuff…and it works.

The goal, however, is NEVER to beat the prospect over the head with a repeated message of “where are you, you haven’t bought yet…” because nothing will harm you worse than that.

On the contrary, you need to PUSH great quality content to them and win them over. You need to add value to their lives with your goods and services and what they will mean to these people.

YOU MUST BECOME A PROBLEM SOLVER.

And you do that by crafting great video emails that are loaded with BENEFITS…not the features of your company.

We all know that at the end of the day people respond to BENEFITS. Not your features…yet so few of us stick to that with everything we use in our marketing toolbox.

The arrival of these great opportunities to harness the power of affordable video email marketing are HERE. And you will be stunned when you discover just what you can do with them

www.caputocreative.com

Promote Your Product using b-roll!

So your trying to figure out a dynamic way to show your newest product to the world? Well then video is the best and cheapest way to go let me assure you.

Using short pieces of video absent of audio to show your video in action and being used by a consumer. Watch TV at anytime of the day and you can see B Roll being used in the background on TV talk shows, and even TV Retail shows while a host talks over it in the background.

These days the best way to maximize the use of B Roll is to have it shot to be used in several situations:
-Broadcast Television
-Website
-Trade Show booth
-Mobile Devices
The first 3 are givens but the last one is going to be the wave of the future. You can load this video on all your sales teams Blackberry’s or even give it to your customer so they can show it their decision making committee. It will set you apart from the crowd and show how your product works.

Shooting video is pretty straight forward but it is critical to select a company with experience in this process because they have to tell a story with out using words. Some steps to keep in mind include:
-Think it through
-Write it out
-Choose a site that can be shot at different angles but look like different locations
-Shoot it in every reasonable position possible

Also don’t forget that creating B Roll can be used for Public Relations as well since TV stations can run an interview and B Roll in the background. They also appreciate a prepackaged story about your company using a host and some B Roll that they can run when appropriate.

B Roll is a great tool, just keep them up to date and use them whenever possible.

Caputo Creative