So your trying to figure out a dynamic way to show your newest product to the world? Well then video is the best and cheapest way to go let me assure you.
Using short pieces of video absent of audio to show your video in action and being used by a consumer. Watch TV at anytime of the day and you can see B Roll being used in the background on TV talk shows, and even TV Retail shows while a host talks over it in the background.
These days the best way to maximize the use of B Roll is to have it shot to be used in several situations:
-Broadcast Television
-Website
-Trade Show booth
-Mobile Devices
The first 3 are givens but the last one is going to be the wave of the future. You can load this video on all your sales teams Blackberry’s or even give it to your customer so they can show it their decision making committee. It will set you apart from the crowd and show how your product works.
Shooting video is pretty straight forward but it is critical to select a company with experience in this process because they have to tell a story with out using words. Some steps to keep in mind include:
-Think it through
-Write it out
-Choose a site that can be shot at different angles but look like different locations
-Shoot it in every reasonable position possible
Also don’t forget that creating B Roll can be used for Public Relations as well since TV stations can run an interview and B Roll in the background. They also appreciate a prepackaged story about your company using a host and some B Roll that they can run when appropriate.
B Roll is a great tool, just keep them up to date and use them whenever possible.
